CleanSeal

Our client had a steam machine and a dream. We took these two pieces and created the most disruptive brand to enter the commercial hygiene market in decades ... maybe ever.

The CleanSeal is the world’s first completely chemical free hygiene system. The challenge – we needed to tell everyone this message.

In the beginning, this wasn’t called the CleanSeal at all – it actually wasn’t called anything. Our client had a revolutionary process, but hadn’t yet packaged it up, or had any idea where to take it. Working with them to assess and evaluate the market, we found a very specific niche within which to launch the system – washroom hygiene – so we started there.

Upon assessing the market we found that no one was ever talking about this stuff. Rather than follow that same path we decided to set the wheels in motion to have everyone talking about it. With the CleanSeal we have created the world’s first consumer brand for greener, cleaner, safer washrooms – a topic everyone is interested in.

Working closely with our clients we created a brand, a philosophy, and a culture around environmentally and socially responsible washroom hygiene. The CleanSeal is making washrooms around the country safer, without harming the environment, and creating the opportunity for consumers to support businesses that are making these efforts.

Services:

• Brand Development
• Strategy Consulting
• Sales Consulting
• Logo Design
• Video Creation
• Website Design
• Website Development